Hey there. My name is John. I run Highway 89 as a passion project, under the umbrella of the Zesumme Web Properties brand. I’ve had an interest in travel up and down Highway 89 for a long time, and have spent a good bit of time driving that magical highway.

However, I found most resources around Highway 89 road trips to be outdated, incorrect, or lacking. This led to the creation of this web site.

About Zesumme

Highway 89 is a Zesumme Web Property.

In its most basic form, Zesumme is a catchall company for web projects started, obtained, rehabilitated, and managed by digital entrepreneur John Bourscheid. These projects are mainly focused on buyer intent, travel and lifestyle, productivity and efficiency, and local services markets.

Below is a list of the current 40 web properties managed by Zesumme.

  • Familoff: Running your personal financial life like a family office.
  • Bourscheid.me: A personal blog for musings, miscellaneous articles, and more.
  • Gyldi: Determining which lifestyle products and services are effective purchases.
  • A Productive Mindset: A blog focused on more effective living.
  • Credit Card Churning: Traveling for free without changing anything about your life.
  • HENRY Tips: Tips for HENRYs (High Earner, Not Rich Yet).
  • Secluud: Making the entire home buying and selling process more efficient.